This year the golden nine silvers ten season is a hard fishing season, not just, but the traditional marketing model has been difficult to suck money". Today, the importance of consumer brand value of sanitary products is getting higher and higher. In this regard, insiders pointed out that the golden nine silvers ten has been a key period of businessmen sprint annual sales, the emerging consumer shopping habits change, brand value will become an important force point to win the market in the future.
Bathroom store popular orders less
The golden nine silver ten promotions: a lot of natural low discount, sweepstakes, cash back, send more luxury cars...... This year eleven, in the bathroom businesses give unprecedented concessions under the offensive, the store has a good flow of people. However, although the bathroom business promotional activities to a certain extent, gather popularity, but the various promotional means for businesses in the actual sales performance did not play a good driving effect. A bathroom brand responsible person said, eleven long holiday time enough, many consumers come to the store is the whole family out, the common purchase. However, due to the increasingly rational consumers, people do not take the idea, the actual sales situation is not very good."
Bathroom price attention decline
Bathroom price war is no longer working. In the past, promotional activities in the bathroom, consumers are more than low price products to start. This year, many businesses feel that more and more consumers begin to pay more attention to the quality of products and services. A bathroom brand responsible person said that the frequent promotions let consumers become more rational, but the consumption demand still exists, consumers more rational performance in the ultra low price products ask why several visits, brand reputation, asking after the purchase can enjoy what customer service service. "The price is no longer the most important purchase standard." One bathroom brand sales staff said.
Bathroom brand attention rising
Bathroom brands more touted. Bathroom industry insiders said that eleven activities have been in the past, but the next market will continue to have activities interspersed in order to keep the brand hot. As consumers of sanitary ware brand value are paying more and more attention, after the activities in addition to the price concessions, it is more important to let consumers feel the brand outstanding brand value. Let rushed to the brand to consumers enjoy the value of the enjoyment, but also to promote word of mouth spread, so that the potential customer base to wait and see the potential of the brand to deepen the understanding and goodwill.
For example, to participate in activities during the golden week this year, a well-known brand of sanitary ware sales director said that a special offer package, a draw is that through activities, so that consumers with more affordable price, enjoy more high-quality products and services, experience more directly on the added value of the brand.

For small Huxing residential area, the bathroom is generally relatively small. How to make small bathroom space more practical and comfortable, has become a headache for many home decoration designers. In Jiezhuang design any work for several large-sized apartment owners recently designed a few practical bathroom design, he said, in addition to the overall planning of small bathroom space in the decoration before the purchase of decoration materials, should also pay attention to whether for their own use bathroom.
"Although the building materials market in sanitary ware products in which selected a superb collection of beautiful things, but suitable for large-sized apartment bathroom products is really not easy, the general specifications of sanitary ware can be large-sized apartment bathroom may take place too." Any work, "as the most common on the market of the water closet is divided into a whole and split two. The toilet and the toilet because the water tank is formed in one time, the scrap rate is relatively high, the price also score toilet expensive area is also bigger. So, choose to separate water closet which can save space and save money in a small room. But 70 cm long 'thin body' separate water closet is suitable for large-sized apartment bathroom use. Even if the overall selection of the use of the device to select the smaller size of the product, may not be as comfortable as large size of the product, but at least save space."
He said, in the choice of sanitary ware, but can not choose too large size products, but also the best with mirror or bottom cabinet, which can be used in toilet trifling things such as facial cleanser, toothbrush cup, razor and so cleverly hidden behind the mirror, you can also use other washing cleaning cycle a little long, neatly in the basin below the locker. Coupled with the overall mirror design, you can stretch out of a sense of space. In a small bathroom. Try not to install the column basin, because the column space below is almost impossible to use, unless the package in the tub cabinet specially made, two costs add up to less than a width narrow basin on the table, save money to buy a large volume of Taiwan under the cabinet. Add some scattered items stored compartment or scaffold, plus a soap dish towel bar and other hardware, super money and space saving small bathroom wash area will be accomplished. Smaller bathroom is generally not recommended to use the bathtub. But if the occupants have such use needs, the best choice for small and deep bath, the length of 1.5 meters below, the depth is often deeper than the general bathtub, about 70 cm or so. This bathtub is easier to stand up than the general bath, and does not affect the use of comfort.
He also said that some toilet because the package and ventilation pipeline, will be more than some space "Duozi", although can not be removed, but can "make the". For example, in the bathtub cavity around the "Duozi" make some of the same size, so there is a hiding place for toiletries. In the concave hole and the surrounding walls with the same tiles, not only beautiful, but also to expand the storage space, it is also very convenient to use. The toilet water tank is above the ordinary bathroom renovation in the "vacuum", in fact, does not affect the toilet situation, you can use this space to do a cabinet, cabinet can be placed inside the toilet paper, paper towels, towels, detergents and other health products.

Industry integration awareness is not enough
In the new era, the supply system is connected to meet the needs of industry organizers. When the new industrial clusters, the new Industrial Park began to emerge, it has produced a new form of industrial organizers. But the overall view, the bathroom leader is not much, the integration of consciousness is far from enough. Link up, the integration is very important, the integration of the supply chain on a large number of small and medium enterprises is quite difficult and complex project. Link, integration, and finally to realize the value. We now see the big data, but how to achieve the value of big data, many companies are exploring the process, the real value of the real, very rare.
Learn a new way of thinking
Research industry 4, more should learn their way of thinking, different industrial level of sanitary enterprises, to combine category characteristics, planning their own roadmap. In the low-end manufacturing industry can be achieved at different levels of 4 of the introduction of industry, such as the design and development of cloud and so on. The Ministry of industry and information technology to increase the variety, quality, create brand. Increase variety is to add new things, to mention quality is not only to enhance the quality, but also improve service industry chain, and the brand is the core of supply side structural reform, the brand is the key to establish the market and production.
How to improve profitability?
To meet the arrival of the industrial 4, bathroom enterprises to improve profitability is essential. First of all, to improve the size of the market, operating efficiency and reduce operating costs. And to improve the operating efficiency but also pay attention to how to shorten the manufacturing cycle, reduce WIP and shorten the delivery cycle, improve the yield rate and per capita labor productivity and so on. For example, the Chinese manufacturing industry depends on the demographic dividend release and labor cost advantage gained rapid development, but now the power of the traditional advantages to manufacturing enterprises to provide is declining, it needs to change the situation of intelligent manufacturing. Secondly, improve customer satisfaction. Bathroom enterprises can establish a "product + service" business model, from the production of manufacturing enterprises into a service oriented manufacturing enterprises.
In the 4 era of industry, the future of the business model of the manufacturing industry should be to solve customer problems. So, the future of sanitary enterprises will not only sell hardware, but through the provision of after-sales service and other follow-up services, to obtain additional value, which is the soft manufacturing. But at present, China's industrial system is 1 to 3 of the coexistence of the pattern, the industrial 4 as a ruler and benchmarking to promote, is not responsible for the industry, sanitary enterprises also need to be careful.

In recent years, the real estate downturn, leading to a sharp decline in demand for home building materials products, bathroom industry due to its early start, brand, production capacity, in the face of the market after the winter, there is a serious excess capacity. This year, the total turnover of the bathroom products still showed a downward trend, the majority of sanitary enterprises through promotions, price and other marketing methods to inventory, but the results are poor. 2016, the focus of the bathroom industry, perhaps still go to production capacity.
Demand has been ahead of the building materials industry overcapacity serious
2010-2011 is the building materials industry in a period of prosperity, recently after this, with the real estate control policies, building materials demand fell sharply, coupled with the economic slowdown in a soft landing, real estate dependent change of economic structure, leading to the building materials industry overall entered a recession, and early big fierce dry expansion capacity it is not effective to resolve.
According to the National Bureau of statistics data show that since 2015, the building materials industry production growth fell, the main product prices continued to decline, the overall performance is steady downward trend is clear, sharp economic downturn, downward pressure on the industry to continue to increase. Accompanied by a decline in the real estate industry. "Over the past few years, the rapid growth of the bathroom in advance overdraft." Insiders pointed out that over the past ten years, the rapid development of China's infrastructure and real estate industry, to promote the development of the bathroom industry has been. But also, therefore, demand is ahead of overdraft, the bathroom industry is facing a serious excess capacity.
To guide the market development industry to the production process will continue
Excess production capacity is the result of a sharp decline in profits, or even a large area of loss. 2015, the bathroom industry profits fell sharply, and some areas even opened a look who can afford to lose the big competition. Current sanitary industry, although there are half of enterprises to maintain low profit, but the actual situation is that many of them are in a state of hidden loss.
At the same time, the national level also introduced a lot of market development in the new deal, "The Belt and Road" under the guidance of a lot of sanitary ware enterprises to speed up the pace out of the country. Leading enterprises have set up factories in foreign countries, the elimination of backward production capacity, to upgrade the industry. Home building materials industry law showing "development - prosperity - excess - recession - Development - boom" of the cycle. Currently, it is the real estate industry and the rise and fall of the process, and the real estate industry has not yet clear signs of recovery. Expected, the bathroom industry in 2016 key words, will focus on resolving excess capacity, the industry's capacity to go to the process is still far from over.

With the increasing brand competition, China's sanitary industry will usher in a new round of industry reshuffle, the survival of the fittest, the survival of the fittest, sanitary enterprises in the fierce competition in order to break out of the competition? Under the market melee, "eat hot tofu", only to sink the heart to do to fight a protracted war, in order to become the final winner. According to incomplete statistics, at present, there are a certain size of the domestic sanitary enterprises have more than 5 thousand; traditional hand workshop style small enterprises have more than 10 thousand. In the real estate regulation policies from the tight situation, so many sanitary enterprises want to survive and develop, will face the brutal competition in the market. The next few years, China's sanitary industry will usher in a new round of brands and businesses out of the game. Enterprises in the competition, the competition is the strength, but also endurance. "Left is king", can survive the enterprise to become the king of the opportunity. Crisis? Or turn? In order not to be eliminated and to be able to seize more market share, some large enterprises to expand the bathroom scale, expanding the business strategy. However, the bathroom enterprises to actively respond to the challenges of the release is not all positive energy". Because of the "quantity" expansion, the intensification of the contradiction between energy, materials, labor and production. In the market competition, some enterprises have even taken the price way to win consumers. But "profit" is always the purpose of enterprise management. Operators in order to be able to obtain benefits in the process of reducing prices, it will reduce the production and operation of a part of the cost, so the price is more likely to produce quality problems. Some of them even resorted to the killer - price war. The original brand shop has become a grocery shop, as long as consumers want to buy, the store all have, the loss of the brand characteristics and style. In this way, the product of the brand policy can not be implemented. So there is the enterprise does not implement preferential policies for the dealer, and the dealer does not implement the embarrassing situation of corporate marketing strategy. The final result is only part, change the brand dealers, terminal outlets enterprises. So, our consumers in the choice of products to choose the quality reputation of the brand, will withstand the test of time. Poor quality products may lead to disputes Although the market turmoil, but also hidden behind the crisis is a huge turning point. On the one hand, the market chaos broke part wants to enter the bathroom industry Denver's dream, slowing the increase speed of sanitary enterprises; on the other hand, the "survival of the fittest", a part can not adapt to the market demand of enterprises and businesses will be eliminated, the competitiveness and influence of the strength of strong enterprises and brand will be further enhanced and the bathroom industry will standardize direction. "Mountains multiply and streams double back no doubt, There is a way out.", how to seize the bathroom Business Turnaround, in a crisis out of the siege? First, quality oriented, customer service to service as a supplement, to build the brand. Enterprises want to continue to improve the influence of the brand, the need to continuously improve product quality and after-sales service. Secondly, breaking the bottleneck of product design, to create a new leading trend. Copying plagiarism has become a major ills of the bathroom industry. Therefore, in the growing period of sanitary ware enterprises in product design and performance improvement to be a breakthrough, based on marketing strategy to improve product design, thus improving the market share. Now the market is no longer the seller a monopoly situation, consumers have the right to choose, fully believe that, as long as we do product quality control, continuously improve product design, optimize the performance of the products, we can in a series of sanitary ware enterprises in talent shows itself.